Yesterday, Hubspot put out a new whitepaper called “How to Spot Bad SEO Services”. It’s free, as is much of Hubspot’s great information.
However, in the promo for it that I received in my email was the claim that “Each day, 20% of Google searches consist of terms that have never been searched before!“
Really? That seems like a huge number to me, and I wondered where it came from.
I checked in Hubspot’s paper, but couldn’t find a source for this assertion. So, I turned to Google, where I found a similar statistic cited in a UK conference back in April, 2007. I also found lots of other posts repeating the Hubspot claim, but no other information.
Which left me wondering whether it’s still true today that 20% of Google search terms every day have never been searched before. I know that there are a lot of people searching, but 20% is a large proportion, and to have that number of completely new and unique terms every day at this point in the usage of the Internet seems unlikely to me.
Of course, as Hubspot points out, if it’s true, there are still huge opportunities for anyone who can figure out the right keywords to be at the forefront of the results when someone finally searches for them
I’m not saying that Hubspot are wrong, just that I’d love to find out where they got the numbers from. Does anyone know?