Archive for the 'Blogging' Category

New Web Strategy Video – and Signing Off for a While

I’ve been really bad about posting to this blog recently – and the only excuse I have is that I’ve been feeling pretty lousy. ¬†Tomorrow (July 13th) I am scheduled for major surgery which will hopefully resolve all my issues, and I’ll come bouncing back!

I’m very happy that my surgeon is Dr. Paul Indman, who I blogged about a few months ago (see “the Emotionally Connected Doctor’s Website”). ¬†Actually Dr. Indman turns out to be an accomplished blogger as well as a wonderful doctor, and he has a new addition to his Web presence at

The good news is that my new video footage “Web Strategies That Win” is finally off the press. These are excerpts from a program that I presented recently for 600 small business owners. We’re hoping that more of this material will be available soon on YouTube and Vimeo.

You can also listen to recent interviews that I did about “Leaky Boat Websites” for “Business Expert Radio”, and for the Women’s Business Entrepreneurs’ site “CremeMagnolia” (look for the “Titan of Industry” section).

So with that, I’ll sign off until August (unless I’m feeling really spunky sooner!) Have a great summer, and keep your website leak-proof!

The Top Three Strategic Business Blogging Mistakes

Yesterday I had a great conversation with self-described LEED geek Chris Moline, of Commercial Carpets of America. Chris is a former journalist, and has an information-packed blog about green flooring and carpeting.

Chris asked me what I saw as the most critical mistakes that business bloggers make.

Apart from the obvious one (which I model perfectly) of not posting frequently enough, there are two issues that I see all the time when I review a blog from the perspective of strategy and return on investment:

  1. Lack of clear branding and identity statements for the new visitor. If your blog is well indexed, a lot of people are going to find you via search engines. They’re coming to you with no context, and absolutely no idea of who you are or what products and / or services you offer. So you need to include some positioning at the top of your template so that they can easily find out more about you and your business.
  2. Lack of leverage and compelling calls to action. If this is a business blog, then presumably you’re writing it to attract new and returning customers. If you’ve ever heard me speak, you’ve heard my mantra “Every page of your site should have a strategy”. For every single piece of content, you need to decide what outcome you want from visitors – whether it’s to go to your Website to see more details of a product, or to send you an e-mail, or to sign up for your RSS feed. And you need to provide plenty of clickable links within your text to encourage this.

I’ve been reviewing traffic reports for a lot of blogs recently. Most of them exhibit one or more of these mistakes, and you can clearly see the result in the lack of response or good click-through rates. So take another look at your blog postings from your business strategy perspective – do you have a “Leaky Boat” blog?