Is a Twitter Stream Essential to your Event’s Success?

A couple of days ago, Hubspot published a blog posting called “5 Steps to Planning an Awesome Event with Inbound Marketing”. It’s generally a great piece, and as it says: “With the use of hashtags and the practice of live-tweeting, Twitter has become a great way for attendees to share knowledge and insight during events.”

Quite so. But the next thing they said got me thinking:

“These days, an event isn’t considered very successful unless people are talking it online while it’s taking place.” In fact, it’s no longer rude to use your cellphone during sessions (I assume as long as you’re tweeting or updating your status!)

Hmm – an event “isn’t very successful” unless folks are tweeting about it? Yet this morning, eMarketer reports that although 92% of Internet users in the US have heard of Twitter, only 13% of them have a Twitter account, and only 11% access their Twitter account at least once per month.

So what gives? Are all the people who attend conferences crammed into that 11% of users, so that lack of conference-related tweets implies an unsuccessful meeting? Seems unlikely to me. Or is it possible that the highly tech-savvy intersection of the meetings industry and the online marketing world are judging everything by their own very exacting standards? What do you think?

1 Responses to “Is a Twitter Stream Essential to your Event’s Success?”


  • I attended a marketing event about social media and it struck me that among the attendees who asked intelligent questions at question time were those who made notes during the presentation.

    One cannot make notes and tweet and if you are busy tweeting how well are you listening?

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