I was listening to an excellent Webinar last week with Jennifer Laycock of MarketMotive. Jennifer was discussing tools that measure positive and negative mentions of your brand in social media.
So I idly went over to SocialMention, and did a search for myself (ego is a wonderful thing!) And I found that there are more actively negative mentions of me than actively positive ones.
Why is this? My assistant has been sending out my article on “Leaky Boat Websites” and it’s been included in a number of places online. Trouble is that an automated tool like SocialMention can only follow the rules it’s designed with – and so it sees “leaky boat” and classifies those words as negative.
Of course, this is a problem with any automated tools – remember years ago when AOL decided to clean house, and closed down a breast cancer support group because their name included a “naughty word”?
So I’m asking myself: “Does this matter?” Is it really important to us to get a positive rating from sites like SocialMention? And if so, does that mean that we can’t write any online copy that’s positioned to say “we can fix your problems” because the “problem” words can trigger the negative scores?