Tag Archive for 'Twitter'

Is a Twitter Stream Essential to your Event’s Success?

A couple of days ago, Hubspot published a blog posting called “5 Steps to Planning an Awesome Event with Inbound Marketing”. It’s generally a great piece, and as it says: “With the use of hashtags and the practice of live-tweeting, Twitter has become a great way for attendees to share knowledge and insight during events.”

Quite so. But the next thing they said got me thinking:

“These days, an event isn’t considered very successful unless people are talking it online while it’s taking place.” In fact, it’s no longer rude to use your cellphone during sessions (I assume as long as you’re tweeting or updating your status!)

Hmm – an event “isn’t very successful” unless folks are tweeting about it? Yet this morning, eMarketer reports that although 92% of Internet users in the US have heard of Twitter, only 13% of them have a Twitter account, and only 11% access their Twitter account at least once per month.

So what gives? Are all the people who attend conferences crammed into that 11% of users, so that lack of conference-related tweets implies an unsuccessful meeting? Seems unlikely to me. Or is it possible that the highly tech-savvy intersection of the meetings industry and the online marketing world are judging everything by their own very exacting standards? What do you think?

The Reported Decline of Social Media – Lies, Damn Lies & Statistics?

There are 2 articles out today from highly credible sources that report declining usage of social media.

In the first, eMarketer Digital Intelligence declares “Data on Twitter Decline Stacks Up”. The piece quotes figures from comScore, Compete and Nielsen, all of which find that traffic to Twitter.com is lessening month by month.

However, eMarketer also admits that this trend may be misleading, since increasing numbers of visitors access Twitter through third-party applications such as Tweetdeck, and especially through mobile devices. These figures are not so far included in the agencies’ ratings. It does seem that projections for increasing use of Twitter overall are still on track.

Meanwhile, the BBC News Magazine has a page called “What Happened to Second Life?” The story says: “Today you’d be forgiven for asking if it’s still going”. It attributes the site’s difficulties in part to its complexity of use, and also to its inability to run on mobile devices because of memory requirements.

I think if the BBC had interviewed my good friend Dan Parks, who owns the Virtualis Convention Center within Second Life, they might have heard a different story. Dan’s creation is truly cutting-edge, and has become highly sought after for both corporate and association events.

So, as usual, any theory can be proved by selecting appropriate numbers – what’s really true?