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42 Rules for a Web Presence That Wins (2nd ed.)


Now available on Amazon!

Recently reissued in an updated second edition, this book shows you what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000ft "hawk-eye" perspective, as well as drilling down into detailed strategies and tactics behind an effective website and social media campaign.

42 Rules for a Web Presence That Wins has been endorsed by Guy Kawasaki, Vint Cerf (the true "father of the Internet"), Anne Holland, Avinash Kaushik, Beth Kanter, and over a dozen senior business executives.

Jim Sterne, Founder of the eMetrics Marketing Optimization Summit, and Author, Social Media Metrics says:
Philippa is . . . laser-focused on what works, what's tried and true and what simply makes sense. Just having this book on your desk will make you a better online marketer."

Order now: paperback, Kindle, iPad, or eBook (PDF) with the publisher's 15% discount

The book is a collection of ideas and stories based on my nearly 20 years of consulting experience and research into what works at a practical level. Each rule is illustrated with real-life examples from my clients, audiences and over 30 contributing experts who include Rob Siefker, Director of Zappos Customer Loyalty Team, Francoise Gilbert, author of The Global Privacy Book, John Yunker, author of The Art of the Global Gateway, and Dan Burrus, author of Flash Foresight.

There are four main sections:
  • Management-Level Issues
  • Setting Strategy and Tactics
  • Creating Content That Makes Connections
  • Measuring Results
Dr. Mark Albion, former professor at Harvard Business School says:
"Philippa has put together dozens of gems to help you get more from your web presence and think more deeply about your business, your customers and how to approach them. A must-read . . "

Order now: paperback, Kindle, iPad, or eBook (PDF) with the publisher's 15% discount

If you'd like a preview, we're offering a free sampler of the foreword, table of contents, introduction, and five rules:
  • Rule 2: Appoint Your Web Ambassador
  • Rule 12: Consider the Competition
  • Rule 24: Site Search is Serious Business
  • Rule 28: Talk to the Buyer behind the Buyer
  • Rule 37: Numbers and Testing Trump Politics
To receive the sampler, just fill in this form:

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website consultant " . . . very actionable and quickly digested. The tips are strong and well supported through your stories and experiences. I always love the type of books that have great factual support rather than unsupported philosophy."
Keith Burtis,
Co-Founder,
MeasureMob.com
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website consultant
website consultant "The presentation has a very different approach that makes it sound like the real deal, which it is. It's very high level and strategic, easy to scan and dig deeper where needed. Great for C-level folks."
Alex Marinov,
Marketing Director,
TennisRound.com
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website consultant " . . .a valuable resource that I'm making available to my entire Senior Leadership Team."
Jay Steinfeld,
Chief Executive Officer,
Blinds.com
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website consultant " . . . an excellent list of 'checks and balances' for those who might be too close to their own material, or too used to seeing things from only one perspective."
Darrin Johnston,
Senior Vice President, Sales,
Meyer Corporation
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© 2013 Philippa Gamse, P.O. Box 1427, Capitola, CA 95010-1427Phone: (831) 325-3307pgamse@WebsitesThatWin.comsite map