Success Stories: Fine Science Tools (USA), Inc.
Background & Issues
Fine Science Tools is a distributor of precision surgical and microsurgical instruments to the scientific and biomedical research community. The US arm of the company is based in Foster City, CA.
The company website is both an e-commerce site for direct sales, and also a lead generator for telephone enquiries and sales.
My clients were looking to redesign their site, which was fairly basic. In particular, they wanted to replace static product pages with a dynamically generated catalog, while retaining their organic search engine rankings.
Following my in-depth review and recommendations, the website was reworked.
The enhanced site incorporated a dynamic catalog and improved user interface. Customers report a better shopping experience, and are sending other buyers to the site. The higher online buying rates result in lower fulfillment costs.
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