Audio Product: Leaky Boat Websites - and How to Prevent Them
Are you leaving money on the table with your website and social media presence?
If you're like most business owners, you don't know if your website is attracting all of the right traffic, directing visitors to the best pages, and generating as many leads and sales as it should. You don't know which areas of your online marketing are losing you the most opportunities, or where you're wasting valuable resources.
Your website is leaking revenue and opportunities in all sorts of ways, both obvious and subtle.
In this highly practical audio guide, Philippa will show you how to find, fix and prevent leaks in your online presence.
Through specific examples and best practices, you will learn:
the most common areas to look for leaks;
subtle and not so subtle red flags that can indicate leaks;
key criteria for evaluating the severity of the leaks and prioritizing action; and
essential techniques for fixing and preventing these leaks in future.