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Speaking Program: Maximize your Web and Social Media ROI
In a tight economy, CEO's and Controllers are increasingly demanding proof of return on their Website and social media investment - and rightly so.
Yet in fact, the majority of businesses are leaving money on the table, or failing to take full advantage of revenue-generating opportunities from their Internet presence.
And in many cases, executives don't know about these losses, or how to detect them.
So how do you effectively plan for and evaluate your online success?
This program gives you a clear understanding of the strategic "30,000ft view" of your Website and social media activities. You will also learn how to assign resources and responsibilities for optimum return on investment.
Philippa will show you how to:
- Define strategies and tactics for your social media presence that ensure optimum support for your business and allow you to effectively measure results
- Derive meaningful and actionable intelligence (as opposed to "feel-good numbers") from your Web analytics to direct ongoing improvements
- Designate appropriate management and implementation personnel, with an appreciation of the skills and knowledge required for each role
Book this program today and maximize your Web & social media return on investment!
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Speaking
