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Speaking Program: Essential Content Marketing Rules for a Web Presence That Wins
Visitors to your web presence make decisions on an emotional basis, even if they quickly rationalize them. Yet many websites are dry, unappealing, and often frustrating.
This program explores ways to personalize your visitors' experience, so that you can create and sustain meaningful (and profitable!) online relationships.
The content is highly customized, with case studies and examples from your audience and industry. Plenty of time is allowed for questions.
Following this program, attendees will understand how to:
- Structure content for different audiences, for minimum confusion and maximum engagement;
- Promote their business online with credibility, authenticity and differentiation;
- Avoid common mistakes which annoy visitors and prevent conversions; and
- Write copy which creates positive emotional responses and drives results.
If you'd like more details or to book a program, please fill in this form, and we'll get back to you as soon as possible.
Note: we will not share your contact details with any third party.
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Speaking
Philippa has an easy, informative style combined with a British sense of humour! 
