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Speaking Program: Web Connections That Win
People make decisions emotionally, not intellectually. We all know that. To sell effectively in the "real world", we're told to anticipate our customers' needs, to show that we "feel their pain", and to respond to hidden clues in their body language and tone of voice.
So why do many Websites and social media campaigns fail to create the crucial emotional connections which can significantly enhance their response rates and ongoing return on investment?
In this program Philippa will introduce you to her unique methodology for ensuring the emotional appeal of your Web presence.
You will learn:
- five critical emotions for creating and sustaining profitable online relationships;
- tools and techniques for evoking positive emotional responses;
- crucial tips to avoid diluting or destroying these connections; and
- key pointers for evaluating your results and optimizing your return on investment.
Book this program today!
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Speaking
