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Speaking Program: Web Results That Win
Your Web traffic reports are a goldmine. They contain a wealth of data that can help you to refine your marketing and social media tactics, enhance your content, develop new products and services, and increase visitor response.
But how do you derive in-depth actionable information from the mass of charts and graphs, and avoid the temptation simply to look for "feel-good numbers"?
If you're not doing this, you're missing critical clues about how user-friendly your site is, how effectively your message is reaching your visitors, and the needs they have that you aren't currently fulfilling.
Without a clear understanding of your analytics, you can't effectively evaluate the return on your Web investment. You could be leaving (a lot of) money on the table.
In this program, Philippa shows you how to drill down into the numbers to find critical clues and red flags. Using in-depth case studies, you'll learn how to:
- recognize the critical information in your Website visitor and search engine reports;
- use your data to enhance your Website, online marketing and customer service;
- derive market research to develop new strategies, products and services; and
- evaluate and maximize the return on investment in your online presence.
Book this program today!
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Speaking
